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Monthly Archives: August 2018

Pro Cycling's Jelly Belly presented by MAXXIS in Denver, Colorado Thank you, Jelly Belly, Sport Beans, Maxxis, Argon 18, Rudy Project, ebCyclingLaw.com, FSA, Vision, Inno Advanced Racks, Prologo, 2XU, Cateye, Doc's Skincare, Park Tool, DeFeet, WD-40 Bike, Kinetic, Zulu Audio, Speedplay, Hoka One One, Rocktape, Suunto, Velotoze, SciCon, Arundel, and Maxim

Colorado Classic was the final appearance in North America as Jelly Belly Cycling presented by Maxxis, but there are still 3 UCI stage races in Japan and China to watch for before the kit is retired after a legendary 19 years.

Thank you, Jelly Belly, Sport Beans, Maxxis, Argon 18, Rudy Project, ebCyclingLaw.com, FSA, Vision, Inno Advanced Racks, Prologo, 2XU, Cateye, Doc’s Skincare, Park Tool, DeFeet, WD-40 Bike, Kinetic, Zulu Audio, Speedplay, Hoka One One, Rocktape, Suunto, Velotoze, SciCon, Arundel, and Maxim.

Colorado Classic Pro Cycling race and Jelly Belly Cycling MAXXISLionel Mawditt | Taylor Shelden | Jack Burke | Matteo Jorgenson | Keegan Swirbul | Ulises Castillo

Stage 1

Colorado Classic 2018 Pro Cycling Keegan Swirbul

©Brian Hodes | Veloimages

Keegan Swirbul exhibiting #gravelswag

©Brian Hodes | Veloimages

Taylor Shelden

©Brian Hodes | Veloimages

Yo, Chill

Colorado Classic Pro Cycling Lionel Mawditt

©Brian Hodes | Veloimages

Lionel Mawditt

Pro Cycling Colorado Classic Taylor Shelden

©Brian Hodes | Veloimages

A true Colorado classic, Taylor Shelden

El Hueso Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Ulises Alfredo Castillo Soto

©Brian Hodes | Veloimages

Matteo Jorgenson

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Pro Cycling Colorado Classic

©Brian Hodes | Veloimages

Jelly Belly Candy Co. to end title sponsorship of Redlands Racing

Jelly Belly Will Not Return to Cycling in 2019

FAIRFIELD, Calif., Aug. 14, 2018—Jelly Belly Candy Company announces it will not renew its cycling team sponsorship for the 2019 racing season. This change comes after a long and careful evaluation of the company’s entire sponsorship portfolio, including its involvement with professional cycling.

“We have not reached this decision easily,” explained Rob Swaigen, vice president of global marketing. “While we have enjoyed our long relationship with the team and the sport of cycling, we feel that the time is right for us to look for opportunities to more closely align our sponsorship programs with company objectives. It has been a pleasure to support this team and their races, to provide a platform to identify young talent, and to develop and prepare our athletes to advance to the highest level of the sport.”

Swaigen added, “Our team director, Danny Van Haute, along with his riders and staff, have been great ambassadors for Jelly Belly Candy Company over the years, and we wish them all continued success.”

Jelly Belly p/b MAXXIS had a strong showing at last week’s Tour of Utah and plans to wrap up its domestic race calendar at the Colorado Classic this week. From there, the team plans to travel to Japan and China in September and October to finish out the 2018 season. Over the years, the team has achieved noteworthy results, including several national championship titles in the US, Canada, and Mexico.

Team director Danny Van Haute is optimistic about the team’s future as he pursues a new title sponsor for the 2019 season and beyond. “We have built a strong team with the help of Jelly Belly as a sponsor for almost two decades, and I thank the Jelly Belly family for their support,” said Van Haute.

Ben Wolfe | Lionel Mawditt | Taylor Shelden | Jack Burke | Cormac McGeough | Keegan Swirbul | Ulises Castillo

 

Prologue | Stage 1 | Stage 2 | Stage 3 | Stage 4 | Stage 5 | Stage 6

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

DS Danny van Haute refills Ben Wolfe’s bidon as The Team recon the Prologue Time Trial course on red rock bluffs above Saint George, Utah.

Tour of Utah, Jelly Belly Cycling Presented by MAXXIS, Ben Wolfe, Taylor Shelden, Lionel Mawditt, Keegan Swirbul, Jack Burke, Ulises Castillo, Cormac McGeough, pro cycling

All three mechanics’ Park Tool boxes are packed away signaling the end of the last long day of preparing race bikes prior to Tour of Utah

Prologue

©Brian Black Hodes | VeloImages

Cormac McGeough

©Brian Black Hodes | VeloImages

Jack Burke

©Brian Black Hodes | VeloImages

Ben Wolfe

©Brian Black Hodes | VeloImages

Ulises Alfredo Castillo Soto – El Hueso

Stage 1

©Brian Black Hodes | VeloImages

Kevin Oliveira gives a custom touch to the day’s race caravan numbers

©Brian Black Hodes | VeloImages

Lionel Mawditt, racing his first stage race with The Team, makes the move and takes the first Cat 1 KOM of the Tour of Utah

©Brian Black Hodes | VeloImages

Taylor Shelden, fan favorite©, collects a grip of bidons for The Team

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages

…and it came down to a rock solid set-up on the circuits around Cedar City, where Ulises Castillo, who debuted with The Team in 2016 with a 6th in Cedar City, went 4 places better!

©Brian Black Hodes | VeloImages

Ben Wolfe, leading the peloton above, was visibly elated for ‘El Hueso.’

©Brian Black Hodes | VeloImages

Respect between the day’s winner, Travis McCabe, and The Team’s Ulises Alfredo Castillo Soto

©Brian Black Hodes | VeloImages


Stage 2
CYCLING FANS AT TOUR OF UTAH

The best fans in all of cycling!

KEEGAN SWIRBUL AND MATTHEW RICE AT TOUR OF UTAH

DS Matthew Rice prepares Keegan Swirbul for an assault on Mt. Nebo

Tour of Utah 2018 Jelly Belly Cycling

©Brian Black Hodes | VeloImages

Soigneur Jenny Draper waits in the feed zone on Mt. Nebo

Keegan Swirbul at Tour of Utah 2018 Jelly Belly Cycling

©Brian Black Hodes | VeloImages

The Team’s Keegan Swirbul in the chase group at the top of Mt. Nebo and headed for 10th place on the stage

Stage 3
Tour of Utah Danny van Haute Tom Zsak 2018

DS Danny van Haute directs life coach, rocket scientist, and bus driver Tom Zsak

Team Meeting on bus, Tour of Utah 2018

DS Matthew Rice lays out the plan for Stage 3

Ulises Castillo Jelly Belly Sport Beans

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages

Textbook – Tito and Cormac making sure the last break is caught and Ulises Castillo tucked in safely a few wheels back

©Brian Black Hodes | VeloImages

Lionel Mawditt on the front with 8km to go

Ulises Castillo – El Hueso

©Brian Black Hodes | VeloImages

Taylor Shelden – Fan Favorite

Stage 4

©Brian Black Hodes | VeloImages

Keegan Swirbul at Tour of Utah, Salt Lake City

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages

Stage 5

©Brian Black Hodes | VeloImages

Ulises Castillo works early to establish a break

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages

Tour of Utah Stage 5 Jelly Belly Cycling Taylor Shelden Ulises Castillo Keegan Swirbul

©Brian Black Hodes | VeloImages

Keegan Swirbul’s 11th at Snowbird moves him to 9th on G.C.

Stage 6
Keegan Swirbul Tour of Utah 2018

©Brian Black Hodes | VeloImages

5th on the Park City stage netted Keegan Swirbul 7th overall and Jack Burke’s efforts in support landed him 11th on GC

Lionel Mawditt Tour of Utah 2018 Jelly Belly Pro Cycling

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages

©Brian Black Hodes | VeloImages